Management of group knowledge and the role of E-WOM for business organizations
Massimo Franco; Francesca Di Virgilio; Loredana Di Pietro
| Year of publication: |
2014
|
|---|---|
| Authors: | Franco, Massimo ; Di Virgilio, Francesca ; Di Pietro, Loredana |
| Published in: |
Knowledge management and competitive advantage : issues and potential solutions. - Hershey, Pa. : Information Science Reference, ISBN 978-1-4666-4679-7. - 2014, p. 71-89
|
| Subject: | Arbeitsgruppe | Team | Wissen | Knowledge | Wissenstransfer | Knowledge transfer | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010196860