Management of visual communications in insurance companies : on the example of using icons in logos
Viktor Trynchuk
| Year of publication: |
2017
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|---|---|
| Authors: | Trynchuk, Viktor |
| Published in: |
Problems and perspectives in management : PPM ; international research journal. - Sumy : Business Perspectives, ISSN 1727-7051, ZDB-ID 2464229-0. - Vol. 15.2017, 2, p. 319-331
|
| Subject: | management of visual communications | corporate identity | corporate culture | brand | brand management | insurance company | Virgin Orans | icon of Our Lady "The Burning Bush" |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Notes: | Zusammenfassung in ukrainischer Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011789066