Management perception and marketing strategy in export performance : a comparative analysis in Italian and Spanish textile-clothing sector (part 2)
Rossano Eusebio, Joan Llonch Andreu and M. Pilar López Belbeze
| Year of publication: |
2007
|
|---|---|
| Authors: | Eusebio, Rossano ; Llonch Andreu, Joan ; Pilar López Belbeze, M. |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 11.2007, 1, p. 24-40
|
| Subject: | Textilindustrie | Textile industry | Export | Erfolgsfaktor | Success factor | Internationaler Wettbewerb | International competition | Internationales Marketing | International marketing | Schätzung | Estimation | Vergleich | Comparison | Spanien | Spain | Italien | Italy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003428972