Management Structures and Marketing Strategies in UK Industry

Examines the relationship between organizational structure and market performance. Suggests that the complex nature of the new structures offers a challenge to the adaptability of management. Attempts to identify the key principles which govern how organizational structures shape market performance in order that top management might recognize and use them to their advantage.

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Year of publication:	1979
Authors:	Doyle, Peter
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 13.1979, 5, p. 319-331
Publisher:	MCB UP Ltd
Subject:	Marketing strategy \| Management Structure \| United Kingdom \| Industry \| Top management

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000004952 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014725110