MANAGER'S TOOL KIT - The Brand Report Card - Most managers can identify only a few areas in which their brands excel or may need help. Here's a systematic way to assess your brand as a whole
| Year of publication: |
2000
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|---|---|
| Authors: | Keller, Kevin Lane |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - Vol. 78.2000, 1, p. 147-158
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