MANAGER'S TOOL KIT - IS YOUR COMPANY READY FOR ONE-TO-ONE MARKETING? - You know you want to build learning relationships with your customers, but where should you start? The authors identify the four practical steps that companies can use to create an effective one-to-one marketing program
| Year of publication: |
1999
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|---|---|
| Authors: | Peppers, Don ; Rogers, Martha ; Dorf, Bob |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - Vol. 77.1999, 1, p. 151-164
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