Managerial decision making in customer management : adaptive, fast and frugal?
Johannes C. Bauer; Philipp Schmitt; Vicki G. Morwitz; Russell S. Winer
| Year of publication: |
2013
|
|---|---|
| Authors: | Bauer, Johannes ; Schmitt, Philipp ; Morwitz, Vicki G. ; Winer, Russell S. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 41.2013, 4, p. 436-455
|
| Subject: | customer management | adaptive decision making | fast and frugal heuristics | process-tracing | mouselab | Entscheidung | Decision | Beziehungsmarketing | Relationship marketing | Entscheidungstheorie | Decision theory | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009776510