Managerial decision making in customer management: adaptive, fast and frugal?
| Year of publication: |
2013
|
|---|---|
| Authors: | Bauer, Johannes C. ; Schmitt, Philipp ; Morwitz, Vicki G. ; Winer, Russell S. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 41.2013, 4, p. 436-455
|