Managerial empathy facilitates egocentric predictions of consumer preferences
Johannes D. Hattula, Walter Herzog, Darren W. Dahl, and Sven Reinecke
| Year of publication: |
2015
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|---|---|
| Authors: | Hattula, Johannes D. ; Herzog, Walter ; Dahl, Darren W. ; Reinecke, Sven |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 52.2015, 2, p. 235-252
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| Subject: | consumer preference predictions | managerial empathy | managers' consumer identity | managerial decision making | responsiveness to market research | Konsumentenverhalten | Consumer behaviour | Emotion | Marktforschung | Market research | Führungskräfte | Managers | Entscheidung | Decision | Persönlichkeitspsychologie | Personality psychology | Konsumentenpräferenzen | Consumer preferences |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010526559