Managerial implications of an in-depth customer analysis of German classical music festival customers
Schabbing, Bernd; Steffen, Adrienne
| Year of publication: |
2013
|
|---|---|
| Authors: | Schabbing, Bernd ; Steffen, Adrienne |
| Publisher: |
Münster : Monsenstein und Vannerdat |
| Subject: | Musikveranstaltung | Musical performance | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | III, 32 S. Kt. 280 mm x 198 mm, 50 g |
|---|---|
| Series: | Discussion paper / International School of Management. - Münster : Verl.-Haus Monsenstein und Vannerdat, ZDB-ID 2402695-5. - Vol. No. 30 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper |
| Language: | English |
| ISBN: | 3-86991-852-7 ; 978-3-86991-852-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009755048