MANAGERIAL INNOVATION: A PREMISE FOR COMPANY’S STRATEGY ADAPTATION TO THE CHARACTERISTICS OF SUSTAINABLE DEVELOPMENT

This paper presents a perspective on the current situation of sustainable development in relation to companies‟ strategies and the role that management innovation may have to improve this situation. Starting with a brief analysis of the concept of sustainable development, we link it to the firms' strategies, emphasizing the essential elements of this relationship: the time horizon, the calculation of the output of the company and the company's global orientation. We conclude that new management mechanisms are necessary to enable a better integration of these elements in firms' strategies.