Managerial Perceptions of Technology Licensing as an Alternative to Internal R&D in New Product Development: an Empirical Investigation
| Year of publication: |
1993
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|---|---|
| Authors: | Atuahene-Gima, K. ; Patterson, P. |
| Published in: |
R & D management. - Oxford [u.a.] : Wiley-Blackwell, ISSN 0033-6807, ZDB-ID 1215620. - Vol. 23.1993, 4, p. 327-336
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