Managerial relevance of moderating and mediating variables/effects in management research

Purpose Being clear and specific on what moderating and/or mediating variables are included and what effects are observed in academic research helps the reader to better understand the academic research context and results. But in terms of managerial relevance, it is also important to do this in a way that it provides descriptive, goal and operational relevance to decision makers in practice, depending on the type of intended research. This article wants to provide “a question-based step-by-step guide” on how to make the analysis of moderating/mediating variables and their observed effects more managerially relevant. Design/methodology/approach Based on a critical review of the literature, important criteria of managerial relevance are confronted with important aspects of theory building with respect to mediating and moderating effects, leading to best-practice insights and recommendations. Moreover, exemplary articles are used to illustrate these findings. Findings The insights and step-by-step recommendations assist the academic researcher in making choices when analyzing moderators and mediators, by not only taking a theoretical perspective, but also a managerial (relevance) perspective. Adding moderators/mediators may for instance challenge the “core logic of managerial practice” (in terms of thinking and decision making), even if it does not change the “core logic of a theory” as such. In the other direction, academics (and their theory) may be challenged by practitioners, in the way they define moderators/mediators and their levels. The steps in this article relate to aspects such as measurability, controllability and role of moderators and mediators in managerial problem and decision contexts. In case of multiple moderating and/or mediating variables, the decision architecture for managers becomes more complex, especially when the effects are countervailing/opposite. Multiple studies in this article illustrate that in that case, making optimal decisions becomes a “balancing” act for managers/decision makers and may even challenge their common beliefs (e.g. linear thinking). Originality/value The guidelines on managerial relevance of moderating and/or mediating variables and their effects can be used by academic researchers and editors of academic journals, pursuing not only academic rigor, but also managerial relevance. Besides being a guide for managerially relevant output, it also helps in determining for which questions in the research process, input from practitioners or at least insights from practice (e.g. through sources such as business magazines and portals) may be needed. The guidelines may also be used for teaching purposes, complementing more theoretical articles that mainly focus on methodological/statistical issues of moderating/mediating variables and their effects.