Managerial response to negative online reviews in the service industry : a tactic-based and culture-based model
Irina Y. Yu, Lisa C. Wan and Xiao (Shannon) Yi
| Year of publication: |
2021
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|---|---|
| Authors: | Yu, Irina Y. ; Wan, Lisa C. ; Yi, Xiao |
| Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 34.2021, 3, p. 238-248
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| Subject: | culture | Managerial response | negative online review | response source | response target | Virales Marketing | Viral marketing | Führungskräfte | Managers | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Dienstleistungssektor | Service industry | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2021.1888393 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012584514