Managerial responses to online communication : the role of mimicry in affecting third-party observers' purchase intentions
Milad Mohammadi Darani, Hooman Mirahmad, Iman Raoofpanah, Saurabh (Mobi) Singh, Chris Groening
| Year of publication: |
2023
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|---|---|
| Authors: | Darani, Milad Mohammadi ; Mirahmad, Hooman ; Raoofpanah, Iman ; Singh, Saurabh ; Groening, Christopher |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 166.2023, p. 1-14
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| Subject: | Attentiveness | Chatbot | Language use | Managerial response | Mimicry | Online communication | Führungskräfte | Managers | Kommunikation | Communication | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Interne Kommunikation | Internal communication | Sprache | Language |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113979 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014380313