Managerial responses to online reviews under budget constraints : whom to target and how
Le Wang, Xiaojing Ren, He Wan, Jie Yan
| Year of publication: |
2020
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|---|---|
| Authors: | Wang, Le ; Ren, Xiaojing ; Wan, He ; Yan, Jie |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 57.2020, 8, p. 1-13
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| Subject: | Online reviews | Service recovery | Response strategy | Laboratory experiments | Virales Marketing | Viral marketing | Experiment | Online-Handel | Online retailing | Dienstleistungsqualität | Service quality | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Beschwerdemanagement | Complaint management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2020.103382 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012418417