Managers’ marketing strategy decision making during performance decline and the moderating influence of incentive pay
Daniel Han Ming Chng; Eric Shih; Matthew S. Rodgers; Xiao-Bing Song
| Year of publication: |
2015
|
|---|---|
| Authors: | Chng, Daniel Han Ming ; Shih, Eric ; Rodgers, Matthew S. ; Song, Xiao-Bing |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 43.2015, 5, p. 629-647
|
| Subject: | Performance decline | Marketing strategy process comprehensiveness | Strategic change | Strategic risk taking | Incentive pay | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Leistungsentgelt | Performance pay | Führungskräfte | Managers | Leistungsanreiz | Performance incentive |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011340267