Managers under the strategy lens : Inspiring others or preoccupied with themselves?

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – How do managers make sense of strategy? Good question but it is a pity that attempts to answer it tend to result in more queries than firm conclusions, not to mention a certain amount of residual bafflement. When more than a thousand managers were questioned at length, their comments subjected to learned scrutiny, and the results presented to them in a personalized summary of their representation of strategy, several of them said they felt at a loss in how to deal with the various issues examined in the study. Some said they were keen to pass on their questionnaire to consultants on the assumption that its contents would help them in their work. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to digest format.