Managing and measuring value co-creation in business-to-business relationships
| Year of publication: |
2012
|
|---|---|
| Authors: | Lambert, Douglas M. ; Enz, Matias G. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 28.2012, 13 (1.12.), p. 1588-1625
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