MANAGING AND TRAINING FOR CUSTOMER SERVICE

Discusses a recent Industrial Society survey which indicated that customer care and service was a priority for UK organizations. Shows that “the customer is always right” needs an effective customer service initiative to be able to address this and more.

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Year of publication:	1993
Authors:	Macaulay, Steve ; Cook, Sarah
Published in:	Management Development Review. - MCB UP Ltd, ISSN 1758-8219, ZDB-ID 2062804-3. - Vol. 6.1993, 6
Publisher:	MCB UP Ltd
Subject:	Customer satisfaction \| Customer service \| Training \| United Kingdom

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000000765 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014936779