Managing big data in the retail industry of Singapore : examining the impact on customer satisfaction and organizational performance
Year of publication: |
2021
|
---|---|
Authors: | Ying, Song ; Sindakis, Stavros ; Aggarwal, Sakshi ; Chen, Charles ; Su, Jiafu |
Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 39.2021, 3, p. 390-400
|
Subject: | Big data analytics | Big data management | Customer satisfaction | Organizational performance | Retail industry | Singapore | Singapur | Kundenzufriedenheit | Big Data | Big data | Einzelhandel | Retail trade | Unternehmenserfolg | Firm performance | Data Mining | Data mining |
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