Managing boundary-spanning marketing activities for supply-chain efficiency
| Year of publication: |
2012
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|---|---|
| Authors: | Qiu, Tianjiao |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 28.2012, 9 (1.8.), p. 1114-1132
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