Managing brands in a converging media environment
Tobias Langner, Philipp Brune, and Alexander Fischer
| Year of publication: |
2013
|
|---|---|
| Authors: | Langner, Tobias ; Brune, Philipp ; Fischer, Alexander |
| Published in: |
Media and convergence management. - Berlin : Springer, ISBN 978-3-642-36162-3. - 2013, p. 135-160
|
| Subject: | Markenführung | Brand management | Markenartikel | Brand |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009767982