Managing business in a multi-channel world : success factors for e-business
Timo Saarinen; Markku Tinnilä; Anne Tseng [eds.]
| Year of publication: |
c 2006
|
|---|---|
| Other Persons: | Saarinen, Timo (contributor) ; Tinnilä, Markku (contributor) ; Tseng, Anne (contributor) |
| Publisher: |
Hershey, Pa. [u.a.] : Idea Group Publ. |
| Subject: | Electronic Commerce | E-commerce | Management | Innovationsmanagement | Innovation management | Informationstechnik | Information technology | Informationsmanagement | Information management | Online-Marketing | Mobile Telekommunikation |
| Description of contents: |
"This book is designed to address the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace"--Provided by publisher
Table of Contents [gbv.de]
; Table of Contents [loc.gov]
|
| Published items: |
21 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XVII, 347 S graph. Darst 27 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Enth. 21 Beitr. |
| ISBN: | 1-59140-629-3 ; 1-59140-630-7 ; 1-59140-631-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002604583