Managing change and finding identity : a grounded analysis of advertising agency leadership
Year of publication: |
2019
|
---|---|
Authors: | Patwardhan, Padmini ; Habib, Sabrina ; Patwardhan, Hemant |
Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 40.2019, 3, p. 315-333
|
Subject: | Werbewirtschaft | Advertising industry | Organisatorischer Wandel | Organizational change | Grounded Theory | Grounded theory | Führungsstil | Leadership style |
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