Managing change in distribution : achieving success on the way to "multi-channel 2.0"
Achim Sauer, Adel I. El-Ansary; Torsten Tomczak; Björn Reineke
| Year of publication: |
2007
|
|---|---|
| Authors: | Sauer, Achim ; El-Ansary, Adel I. ; Tomczak, Torsten ; Reineke, Björn |
| Published in: |
Handbuch Multi-Channel-Marketing. - Wiesbaden : Gabler, ISBN 3-8349-0360-4. - 2007, p. 221-233
|
| Subject: | Spielwarenbranche | Toy industry | Vertriebsweg | Distribution channel | Vertrieb | Physical distribution | Organisatorischer Wandel | Organizational change | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003434856