Managing change related to consumer privacy laws : targeting and personal data use in a more regulated environment

Sophia Mueller, Charles R. Taylor, and Barbara Mueller

Year of publication:	2022
Authors:	Mueller, Sophia ; Taylor, Charles Raymond ; Mueller, Barbara
Published in:	Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility. - Cham : Springer, ISBN 978-3-030-86679-2. - 2022, p. 267-288
Subject:	Data privacy \| General data privacy regulation \| Target market \| Interactive advertising \| Database marketing \| Analytics \| Data management platforms \| Datenschutz \| Data protection \| Zielgruppe \| Target group \| Kundendaten \| Customer data

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz im Buch ; Book section
Language:	English
Other identifiers:	10.1007/978-3-030-86680-8_15 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013167382