Managing Changes at an Enterprise is a Necessary Condition of Ensuring its Development

The goal of the article lies in the study of problems of introduction and management of changes at an enterprise depending on a model and development of recommendations on formation of the strategy of development of an enterprise. The article describes and systemises approaches to definition of the "changes" notion at an enterprise. In the result of the study the article specifies the "development strategy" notion, justifies interconnection between the models of an enterprise and expediency of introduction of different types of development strategies. The article identifies main problems of modern enterprises when managing changes and establishes that change management at enterprises includes several elements: aggregate of methods, instruments and processes for change management; competence of managers of all levels; strategic potential of an enterprise - however, the most important is formation of change strategy. The prospect of further studies in this direction is analysis of managerial instruments, which have to be used within the process of change management and adaptation of enterprises to complex modern economic conditions.