Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Huda Khan, Shaphali Gupta, V. Kumar, Binay Kumar
| Year of publication: |
2023
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| Authors: | Khan, Huda ; Gupta, Shaphali ; Kumar, V. ; Kumar, Binay |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 115.2023, p. 198-213
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| Subject: | Brand positioning | Climate change risks | Crisis | Customer engagement | Grand challenge | Stakeholders' value | Sustainability | Value proposition | Stakeholder | Klimawandel | Climate change | Markenführung | Brand management | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Risikomanagement | Risk management | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.09.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014454889