Managing co-creation in professional sports : the antecedents and consequences of ritualized spectator behavior
Heath McDonald; Adam J. Karg
| Year of publication: |
2014
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|---|---|
| Authors: | McDonald, Heath ; Karg, Adam J. |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 17.2014, 3, p. 292-309
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| Subject: | Rituals | Co-creation | Sport consumption | Fans | Fan engagement | Marketing | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports | Kundenintegration | Customer integration | Sportmarketing | Sports marketing | Beziehungsmarketing | Relationship marketing | Sport | Sports | Markenführung | Brand management | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010401077