Managing consumer expectations of low-margin, high-volume services
| Year of publication: |
1995
|
|---|---|
| Authors: | Clow, Kenneth E. ; Beisel, John L. |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 9.1995, 1, p. 33-46
|