Managing Consumer Privacy Concerns in Personalization: A Strategic Analysis of Privacy Protection
| Year of publication: |
2011
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|---|---|
| Authors: | Lee, Dong-Joo ; Ahn, Jae-Hyeon ; Bang, Youngsok |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, Minn : Soc, ISSN 0276-7783, ZDB-ID 4050897. - Vol. 35.2011, 2, p. 423-445
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