Managing corporate brands : a new approach to corporate communication
Marcos Ormeño. With a foreword by Ralph Berndt
| Year of publication: |
2007 ; 1. Aufl.
|
|---|---|
| Authors: | Ormeño, Marcos |
| Other Persons: | Ormeño, Marcos O. (contributor) |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Öffentlichkeitsarbeit | Public relations | Interne Kommunikation | Internal communication | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation | Markenführung | Brand management | Markenpolitik |
| Description of contents: | Table of Contents [bvbr.bib-bvb.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | XXIII, 322 S. Ill., graph. Darst 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Zugl.: Tübingen, Univ., Diss., 2007 u.d.T.: Managing corporate brands through corporate communication: a behavioural framework and a multiattribute decision-making model for selecting communication tools |
| ISBN: | 3-8350-0781-5 ; 978-3-8350-0781-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003438991