Managing customer expectations in financial services : opportunities and challenges
Jackie L. M. Tam
| Year of publication: |
2007
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|---|---|
| Authors: | Tam, Jackie L. M. |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 11.2006/07, 4, p. 281-289
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| Subject: | Finanzdienstleistung | Financial services | Beziehungsmarketing | Relationship marketing | Kundenanalyse | Customer analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003501331