Managing customer experiences: perspectives on the temporal aspects of service encounters
Gabriel R. Bitran; Juan-Carlos Ferrer; Paulo Rocha e Oliveira
Year of publication: |
2008
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Authors: | Bitran, Gabriel R. ; Ferrer, Juan-Carlos ; Rocha e Oliveira, Paulo |
Published in: |
Manufacturing & service operations management : M & SOM. - Linthicum, Md. : Inst., ISSN 1523-4614, ZDB-ID 20210152. - Vol. 10.2008, 1, p. 61-83
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