Managing customer knowledge : a social construction perspective
Jimmy C. M. Huang and Shan L. Pan
| Year of publication: |
2002
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|---|---|
| Authors: | Huang, Jimmy C. M. ; Pan, Shan L. |
| Published in: |
Knowledge management in the sociotechnical world : the graffiti continues. - London : Springer, ISBN 1-85233-441-X. - 2002, p. 93-104
|
| Subject: | Beziehungsmarketing | Relationship marketing | Wissensmanagement | Knowledge management | Konsumentenverhalten | Consumer behaviour | Verhalten in Organisationen | Organizational behaviour |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001702468