MANAGING CUSTOMER LOYALTY IN THE DOMESTIC AND FOREIGN MARKETS AS A FACTOR IN IMPROVING COMPETITIVENESS

In the article analyzed different aspects related with consumers of products, which represented on the market. Some methodological approaches proposed to measuring loyalty and analysis of efficiency this activity.

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Year of publication:	2011
Authors:	BOGOYVLENSKIY O.V.
Published in:	ВІСНИК ЕКОНОМІКИ ТРАНСПОРТУ І ПРОМИСЛОВОСТІ. - CyberLeninka. - 2011, 3, p. 331-336
Publisher:	CyberLeninka Украинская государственная академия железнодорожного транспорта
Subject:	ЛОЯЛЬНіСТЬ \| ПРИХИЛЬНіСТЬ \| БРЕНД \| СИСТЕМА УПРАВЛіННЯ ВЗАєМОВіДНОСИНАМИ З КЛієНТАМИ \| ПРОГРАМА ЛОЯЛЬНОСТі СПОЖИВАЧіВ \| LOYALTY \| PREFERENCE \| BRAND \| CLIENT RELATIONSHIP MANAGEMENT SYSTEM \| CUSTOMER LOYALTY PROGRAM

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Type of publication:	Article
Source:	RePEc - Research Papers in Economics

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