Managing customer loyalty through the mediating role of satisfaction in the DIY retail loyalty program
| Year of publication: |
2009
|
|---|---|
| Authors: | Vesel, Patrick ; Zabkar, Vesna |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 16.2009, 5, p. 396-406
|