Managing customer performance in services
Year of publication: |
2020
|
---|---|
Authors: | Secchi, Enrico ; Damali, Uzay ; McCutcheon, David ; Tax, Stephen S. |
Published in: |
The Routledge handbook of service research insights and ideas. - London : Routledge, ISBN 978-0-8153-7253-0. - 2020, p. 302-321
|
Subject: | Dienstleistungssektor | Service industry | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Performance-Messung | Performance measurement | Kundenzufriedenheit | Customer satisfaction |
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