Managing customer relationships in the emerging markets : guanxi as a driver of Chinese customer loyalty
Liane W.Y. Lee, Yiming Tang, Leslie S.C. Yip, Piyush Sharma
| Year of publication: |
May 2018
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| Authors: | Lee, Liane W. Y. ; Tang, Yiming ; Yip, Leslie S. C. ; Sharma, Piyush |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 86.2018, p. 356-365
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| Subject: | Guanxi | Relationship marketing | Customer loyalty | Word-of-mouth | Calculative trust | Social ties | Beziehungsmarketing | Soziales Netzwerk | Social network | China | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Virales Marketing | Viral marketing | Soziale Beziehungen | Social relations | Lieferantenmanagement | Supplier relationship management | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.07.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011855359