Managing customer relationships in the social media era : introducing the social CRM house
Edward C. Malthouse; Michael Haenlein; Bernd Skiera; Egbert Wege; Michael Zhang
| Year of publication: |
2013
|
|---|---|
| Authors: | Malthouse, Edward C. ; Haenlein, Michael ; Skiera, Bernd ; Wege, Egbert ; Zhang, Michael |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 27.2013, 4, p. 270-280
|
| Subject: | Customer relationship management | Social media | Engagement | Information technology | Customer insight | Employees | Key performance indicator | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010242281