Managing customer resource endowments and deficiencies for value cocreation : complex relational services
Sylvia C. Ng, Jillian C. Sweeney, and Carolin Plewa
| Year of publication: |
2019
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|---|---|
| Authors: | Ng, Sylvia C. ; Sweeney, Jillian C. ; Plewa, Carolin |
| Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 22.2019, 2, p. 156-172
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| Subject: | resource integration | resource endowments | service provider styles | value cocreation | discriminant analysis | Kundenintegration | Customer integration | Service-Dominant Logic | Service-dominant logic | Ressourcenorientierter Ansatz | Resource-based view | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1094670518812195 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012007427