Managing customer value : one stage at a time
Dilip Soman ; Sara N-Marandi
| Year of publication: |
2010
|
|---|---|
| Authors: | Soman, Dilip ; N-Marandi, Sara |
| Publisher: |
Hackensack, NJ [u.a.] : World Scientific |
| Subject: | Kundenorientierung | Marketing | Loyalität <Kunde> |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 401 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-981-283827-8 ; 981-283827-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004906787