Managing customers for profit : strategies to increase profits and build loyalty
V. Kumar
| Year of publication: |
2008
|
|---|---|
| Authors: | Kumar, V. |
| Publisher: |
Upper Saddle River, NJ : Pearson Education |
| Subject: | Beziehungsmanagement | Profit |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 296 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-611740-6 ; 978-0-13-611740-7 ; 0-13-235221-4 ; 978-0-13-235221-5 |
| Classification: | Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004898730