Managing customers profitably
Lynette Ryals
| Year of publication: |
2008
|
|---|---|
| Authors: | Ryals, Lynette |
| Publisher: |
Chichester : Wiley |
| Subject: | Kundenmanagement | Erfolgsfaktor | Customer equity | Customer relations | Management | Relationship marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 370 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-06063-6 ; 0-470-06063-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004926088