Managing database marketing technology for success : a study of experiences and "best practices" in leading marketing organizations
prep. by Deloitte & Touche
| Year of publication: |
1992
|
|---|---|
| Institutions: | Direct Marketing Association (contributor) ; Deloitte & Touche <Boston, Mass.> (contributor) |
| Publisher: |
New York, NY : Direct Marketing Assoc. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 113 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-933641-37-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004351534