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Challenges and conceptions of globalization : an invesigation into models of global change and their relationship with business practice
Bond, Christopher, (2014)
Go global? Don't go global? You decide! : How to get the most important business decision right
(2009)
When you shouldn't go global (companies' ill-fated globalization strategies)
Alexander, M., (2009)
Psychological Type and Corporate Culture: Relationship and Dynamics
Berthon, P.R., (1993)
When customers get clever: managerial approaches to dealing with creative consumers
Berthon, P.R., (2007)