Managing Digital Enterprise : Ten Essential Topics

by Jun Xu

Foundation of Digital Enterprise -- Technology Foundation and Talent Management for Digital Enterprise -- Digital Enterprise Strategy Planning and Implementation -- B2C Digital Enterprise: E-tailing -- E-Services -- B2B Digital Enterprise and Supply Chain -- Digital Platforms -- Digital Marketing and Advertising -- Digital Payment Systems -- Mobile Enterprise.

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Year of publication:	2014
Authors:	Xu, Jun
Publisher:	Paris : Atlantis Press
Subject:	Electronic Commerce \| E-commerce \| Mobile Business \| Mobile business \| Technischer Fortschritt \| Technological change \| Strategisches Management \| Strategic management \| Management \| Software Engineering
Description of contents:	Description [swbplus.bsz-bw.de]

Extent:	Online-Ressource (X, 199 p. 2 illus, online resource)
Series:	SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references Foundation of Digital EnterpriseTechnology Foundation and Talent Management for Digital Enterprise -- Digital Enterprise Strategy Planning and Implementation -- B2C Digital Enterprise: E-tailing -- E-Services -- B2B Digital Enterprise and Supply Chain -- Digital Platforms -- Digital Marketing and Advertising -- Digital Payment Systems -- Mobile Enterprise.
ISBN:	978-94-6239-094-2 ; 978-94-6239-093-5
Other identifiers:	10.2991/978-94-6239-094-2 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014021356