Managing distributors' changing motivations over the course of a joint sales program
Flora F. Gu, Namwoon Kim, David K. Tse & Danny T. Wang
| Year of publication: |
2010
|
|---|---|
| Authors: | Gu, Flora Fang ; Kim, Namwoon ; Tse, David K. ; Wang, Danny T. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 74.2010, 5, p. 32-47
|
| Subject: | Verkaufsförderung | Sales promotion | Unternehmenskooperation | Inter-firm cooperation | Handel | Trade | Asymmetrische Information | Asymmetric information | Motivation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009237715