Managing distributors' changing motivations over the course of a joint sales program
Year of publication: |
2010
|
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Authors: | Gu, Flora Fang ; Kim, Namwoon ; Tse, David K. ; Wang, Danny T. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 74.2010, 5, p. 32-47
|
Subject: | Verkaufsförderung | Sales promotion | Unternehmenskooperation | Inter-firm cooperation | Handel | Trade | Asymmetrische Information | Asymmetric information | Motivation |
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