Managing global customers : an integrated approach
George S. Yip ; Audrey J. M. Bink
| Year of publication: |
2007
|
|---|---|
| Authors: | Yip, George S. ; Bink, Audrey J. M. |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Press |
| Subject: | Multinationales Unternehmen | Internationales Management | Zulieferer | Customer relations | International business enterprises | Management | Kundenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 272 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Unternehmensführung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004891835